While completing her bachelor’s degree in graphic design, Jaclyn obtained her first job as a junior designer. This opportunity gave her the head-start she needed to break into a competitive industry; she graduated with 4 years of professional experience under her belt. Since then she has held marketing positions in several different industries, from advertising to automotive, each of which provided valuable experience.
Although she began her career as a graphic designer, Jaclyn adapted her skills to the needs of her clients, learning the many different facets of marketing – from internet promotions to public relations. For three years she held a position as marketing director in the automotive industry, a challenging role that put the finishing touches on her marketing capabilities. As marketing director Jaclyn managed every part of the marketing department, from advertising and design, to marketing plans and budgeting. Some of her duties included advertising campaign creation, package design, internet/email marketing, event planning, copywriting, public relations, and budget management.
Now, Jaclyn uses her marketing expertise to assist businesses with a wide range of marketing needs. Her eclectic skill set allows her to provide a variety of services to businesses who need to refine their image and find improved ways to reach their target markets.
- Adobe Flash
- Adobe Dreamweaver
- Adobe Illustrator
- After Effects
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
- Adobe Final Cut Pro
- Copy writing
- Press release and news development
- Marketing/ROI analysis
- Marketing research
- Marketing campaign creation/management
- Social Media campaign creation/management
- Email campaign creation/management
- Graphic design
- Web design/ advertising design
- Motion graphics
- Event & trade show planning/management
- Packaging Design
- Illustration and Animation
Jaclyn currently specializes in graphic design, content development, market research, and press release development.